Terre des Femmes - Emojixxx

The challenge:

 

Terre des Femmes, a German non-profit dedicated to human rights for women and girls, wanted to address children's early exposure to adult content, urging parents to protect their children from such material.

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Our starting point:

 

Sexuality possesses a symbolic language that should be reserved for adults. This includes  certain emojis, which carry a double meaning.

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Creative Idea:

 

Our campaign displays these questionable emojis – understood by adults, but hopefully not by children – to underscore meanings inappropriate for young audiences.

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