Hello, Stranger

There's a nasty rumor going around that nobody reads copy.
That's bullshit.

While a pretty image may catch the eye, it’s the power of skillfully chosen words that seals the deal.

Needless to say, that when you speak on behalf of your brand, you must choose your words wisely.

And that’s where I come in.
Pencil in hand.
Blazing guitar solo howls in the background.

Home

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The Stuff

What do I do? "Creative and stuff" pretty much covers it. My strong suit is conceptual work and ideation. I also love crafting distinctive brand tonality and executing holistic campaigns that hit hard. I'm a sucker for creative strategies, big award ideas, and CRM that delivers.

I also bring expertise in long and short copy, powerful headlines, and resonating storytelling across every channel – from classic print, TV, and radio to digital and social media. Pitches get me going, and yes, I prompt like it's nobody's business

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Services and Expertise

While I truly suck at math, my right hemisphere (God bless it) steps in quite adeptly. My core strength lies across three distinct domains, which serve as the foundations for all the creative work I deliver.

Creative Strategy

Why does creative work succeed? Because it starts with a clear strategy. My process always begins by defining audience, purpose, messaging hierarchy, and the guiding idea.

A creative concept is only as strong as the strategic pillars it stands on.

Concept Development

My superpower is distilling complex briefs into that one original idea – clear, concise, scalable, cross-channel ready, and guaranteed to resonate with your target audience. Because when I build on solid strategy and add a spark of human insight, the idea hits the spot.

Compelling Copy

Whether you need an extended brand manual or a 5-word transaction driver, I'm up to the task. With a profound passion for words, I've been crafting compelling copy for brands since 2009, bringing ideas to life across four languages.

Gina N. Communication Manager at Yxlon International

“I've just finished reading the Word document and think it's really good. There is actually no need for coordination on my part, just an acceptance. I also liked the new headlines. Everything fits just fine.”

Alena H. International Market Manager at tesa SE

“A huge compliment in particular to Sasha, she knows tesa PRO so well that we can approve the copy almost without any comments.”

Mathew D. International Brand & Marketing Strategy

“I had the pleasure of recruiting Sasha as a copywriter and working with her on several different international brands such as Seiko Vision, Hoya and Hapag-Lloyd Cruises. Not only does she consistently hit the nail on the head with regard to her copywriting abilities, even for the most challenging of tasks. She is also a superb creative ideator who inspires and delivers reliably with both her creative and strategic talents.”

Clients

SWISS

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About Me

Hi. I'm Sasha.

Miami Ad School graduate. Movie geek. Metalhead.

With over 15 years in the advertising industry, my career has been a global adventure, truly shaping me into the 'international creative' I am today. As a copywriter born in Uzbekistan, raised in Israel, and having built my skills across France, Denmark, and Germany, I bring a uniquely diverse perspective to every challenge.

This somewhat unusual background has empowered me to lead international creative teams, confidently present compelling work to clients, and consistently deliver innovative creative solutions. My specialization lies in bridging the gap between brands and consumers, leveraging deep human insights and a seriously kick-ass approach. Why? Because truly good concepts are universal and effortlessly overcome cultural and language barriers.

Speaking of languages, I speak four: English, German, Russian, and Hebrew.

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