Hello, Stranger

There’s a nasty rumour going around that nobody reads copy. That’s bollocks.

Sure, a nicely prompted image might catch the eye, but it’s the words that stick in your brain and make you go, “Hell yeah!” or, “What the hell?..”

I think we can both agree the first option works better for your brand.

Want to create something cool together? Brilliant. Me too. Now you know where to find me.

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The Stuff

While I truly suck at math, my right hemisphere (God bless it) steps in quite adeptly. I rock when it comes to conceptual work and ideation, love crafting distinctive brand tonality and holistic campaigns and a sucker for creative strategies and big award ideas.

I also bring expertise in long and short copy, powerful headlines, and resonating storytelling across every channel – from classic print, TV, and radio to digital and social media. Pitches get me going, and yes, I prompt like it's nobody's business.

services

Gina N. Communication Manager at Yxlon International

“I've just finished reading the Word document and think it's really good. There is actually no need for coordination on my part, just an acceptance. I also liked the new headlines. Everything fits just fine.”

Alena H. International Market Manager at tesa SE

“A huge compliment in particular to Sasha, she knows tesa PRO so well that we can approve the copy almost without any comments.”

Mathew D. International Brand & Marketing Strategy

“I had the pleasure of recruiting Sasha as a copywriter and working with her on several different international brands such as Seiko Vision, Hoya and Hapag-Lloyd Cruises. Not only does she consistently hit the nail on the head with regard to her copywriting abilities, even for the most challenging of tasks. She is also a superb creative ideator who inspires and delivers reliably with both her creative and strategic talents.”

Clients

SWISS

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About Me

Hi, I'm Sasha.

When I’m not headbanging, watching movies, or chasing my kid around the house, I work as a senior copywriter and creative concept developer—both full-time and as freelance support.

As a copywriter who was born in Uzbekistan, studied in Israel, and worked in France, Denmark, and Germany, I bring a highly unique perspective to every challenge.

In my 15 years in the biz, I have led international creative teams, presented to sceptical clients all over the world, and consistently succeeded in bridging the gap between brands and consumers.

At least according to the KPIs.

I truly believe that good, insight-based conceptual work can overcome any cultural or language barrier.

Speaking of languages, I speak four: English, German, Russian, and Hebrew.

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